Search Engine optimization: - A Guide shows how to achieve it?

Search Engine optimization
Nov 14 2017
Search Engine optimization

SEO is the technique by optimising you can increase website ranking in search engine. SEO isn’t as easy as it may seem. Some people will tell you that it’s easy, that it’s all about keyword, spamming and stuffing – how that is the best method to get ahead in the search rankings. These people could not be more wrong.  Learning about SEO isn’t easy.

What is SEO?

SEO is the technique by optimising you can increase website ranking in search engine. If you’re new to search engine optimization, then there’s a whole lot of learning to be done before you can master it. Chances are that it will take years to master SEO. It’s a constantly evolving marketing technique that changes by the day. Meaning you may very well have to update and change your site frequently so that it is optimized as much as possible.

If your company is just starting online, there’s a good chance that you don’t have a lot of time to invest in learning about SEO when you’re already struggling to learn about a number of different aspects about your business. Remind yourself that you never have to do all of this alone. If you aren’t good at bookkeeping, you hire an accountant. So if you’re not so great or experienced with online marketing, it may be in your best interest to hire an agency to help at least get you started.

Outsourcing v/s In-house SEO

Chances are you’re reading this because you aren’t sure whether or not you want to hire an SEO agency. Let’s start off by exploring the negatives.

The first factor is almost always cost. Many SEO agencies aren’t exactly cheap; you can expect to pay thousands of dollars to an agency – and as a company that’s just starting out on the web, there’s a good chance that you don’t have a whole lot of extra money to throw around, to begin with!

Another “con” is that a lot of people out there claim to be SEO experts. But they aren’t. Someone who has gone to college and taken a class or two on internet marketing is by no means an SEO expert, nor should you be paying them a ton of money to take care of your SEO needs. You certainly have to do your research before you hire an agency, but don’t worry – we have a checklist all drawn up for you in a couple of segments so you’ll know just how to choose a quality agency.

So let’s back up and explore the first negative – the cost factor. Yes, pouring thousands of dollars into your website by hiring on an agency may be initially painful, but think about it – do you know what you’re doing? Do you know how to make sure that your website is even coming up in search results at all? Do you know how to analyze your competition and make sure that your site, your products, and your services beat out theirs?

You want to make a name for yourself on the web. That’s why you have a website. If you want it to be a success, then you have to do it well. Failing to optimize your site correctly means that everyone who is a competitor will move ahead of you.  Failing to optimize your site correctly means that they get the money that you should be entitled to. Making one simple mistake in your SEO can cost you literally thousands of dollars in sales. And what’s even scarier is that a lot of businesses who fumble through in-house SEO by themselves don’t know how to fix the problem, or aren’t even aware that a problem exists.

Your site can be on page one of Google search results. Your page can be at the very top of any local web search that people in your area may do. This is becoming increasingly important as people are turning to the internet for phone numbers and business names instead of phone books.

How to pick right SEO Agency?

There are a lot of SEO agencies out there, and not all of them are created equal. Before we dive into what an agency’s experience is and looking for examples of their work, it’s important to know that there are two very distinct types of SEO agencies out there: Black Hat and White Hat, or as some people would say, “high-risk tactics” versus “low-risk tactics”. Black Hat, or “high risk”, is often compared to companies using this practice constantly looking over their shoulder to see if they will “get caught” by using shady SEO practices. Some characteristics of Black Hat SEO are:

• They use cloaking techniques

• Their content pages offer very little or often times no valuable content

• The content is stuffed with keywords, riddled with hidden links and full of other links to off-topic sites

“White Hat” or “low risk” tactics, on the other hand, really focuses primarily on offering unique and quality content. It’s all about providing value to the visitor or customer and giving them exactly what they were looking for. There are no hidden tricks here. White Hat SEO plays by the rules by using some keyword optimization, link building, and just making themselves appear to be a valuable and credible resource. Search engines are really focusing in on giving higher rankings to sites that actually offer value over keyword stuffing, and are coming up with new ways by the day to filter out useless, garbage sites.

What should you pay for SEO Agency?

There are quite a few different factors that come into play when it comes to what you can expect to pay an agency. What it really comes down to is what your needs are. How much about SEO do you already know? How many of the tasks can you do you, and do well? How much time do you have to invest in your website, and how much time do you need an agency to invest in it? What you hope to earn off of your site (if anything) may also play an important role.

When you think about hiring an SEO agency, it’s important that you think about the entire inbound marketing campaign as a whole: There are a lot of other things that should be considered when it comes to optimizing not only your website but your brand and your sales. A lot of marketing companies, like inbound marketing firms, can help you not only with your content and SEO needs, but all of the other aspects that need to be considered when it comes to inbound marketing.

While you may pay anywhere from a few thousand up to $10,000 a month for an SEO agency, you may be able to find a marketing firm that can take care of all of your online business needs for a comparatively lower price.


 What it really comes down to is: Do you want your website to make you money? Or do you want it to be a waste of time?. That’s the difference that an experienced SEO agency or inbound marketing firm can make. If you like and find this blog useful then share with your friends on social media and also you can visit our SEO service page that we provide.

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