Sagar

Pinterest Marketing Strategy

Pinterest Marketing

Dec 01 2017

In this digital world there are several social media websites out there and all of them different functionality like Facebook is connecting people, Twitter is microblogging site while LinkedIn is connecting working professional and entrepreneurs. But there is also one site named Pinterest. So what is Pinterest? It is one social network that allows you to share your interest via sharing Photos, videos (called as Pin). In this digital world there are several social media websites out there and all of them different functionality like Facebook is connecting people, Twitter is microblogging site while LinkedIn is connecting working professional and entrepreneurs. But there is also one site named Pinterest. So what is Pinterest? It is one social network that allows you to share your interest via sharing Photos, videos (called as Pin).

You can discover new interest as well and its main goal is to connect people by discovering each other’s business. It keeps growing and has now amassed 70 million users. This shows that nearly one in every six people who use the Internet is on Pinterest. Agreeing to Pew research, these users are well educated and 18% have an annual income of $75,000 or more. So you have a very decent chance to grow your business and customers. In other words, It is being used by a surprising amount of people, many of whom likely carry influential weight in the online public.

When there is public there is the scope of business and social media and the internet is the best example of it. So let’s see how you can make use of Pinterest to boost your business.

Drive website traffic

Beth Hayden, the author of Influence, stated that Pinterest drives more traffic than LinkedIn, YouTube Google+ combined. To take advantage of this, Pinterest users first have to be attracted to pins and repin them to their boards. The most effective pins on Pinterest have some qualities in common. They combine high-class images with content to solve a problem appeal to an interest.

Promote articles

You can educate your audience about your services on Pinterest by posting articles and it will help to spread awareness about your knowledge and immersion in the industry, and subsequently drive traffic back to the website.

Make sure the all articles include an image so that if one is pinned it will have an alluring, accommodating image Ensure post meta-content is filled in, as that description will translate over as the pin description when someone pins the article.

Engaging on Pinterest

Engaging with other brands and pinners will help spread awareness that we are on Pinterest. We can optimize engagement by:

You can follow other industry’s Pinterest pages and interact with them
You can follow other active SEO / social media influencers and engage with them
You can follow monitor our own pins and respond to comments and engage with public

Optimizing Pinterest Existence

In combination with all above objectives, we have a Pinterest page set up with a few boards, there are more things we could do to take it to the next level:

You can Verify your website: this will allow users to see the full website URL on our profile and in search results
Be regularly active, it's important because your follower wants to see new things, pins every day
Try to add at least 12 more boards in next couple of months
Follow additional users
Use hashtags when the related pin is posted.