Snapchat is one of the most popular social media apps in the market today like Facebook, Twitter. There are daily 350 million photos are shared. As usual their initial stages of any app, users can only utilize the app directly from their phone, and no web-based version exists like Instagram, WhatsApp, and Snapchat is also one of them. But Snapchat has also released web version by serenading demand of users. It is mainly popular in teenagers and young people, but the app’s extensive growth has led to a wider range of countries and daily users of all ages.
The main feature of Snapchat is that no message is permanent and it is automatically deleted in stipulated time. It makes it different than another social media. So how to do marketing? This I will try to explain the answer in detail here
Social media giants like Facebook and Twitter allows a plethora of marketing forecasts, but many time they fail to form a long-lasting and personal connection with followers. Using Snapchat’s single message feature, marketers can reach users in a more personal method without seeming interfering, because the message is only on display to the recipient. Another thing is that Snapchat has all about moments like from goofy moments between friends and loyal moments between brands and clients.
Set Timing of your picture according to its subject:
You can choose the amount of time your picture will be up for the recipient to view. You only have a limited range from 1 to 10 seconds, use it wisely. If you have a good, eye-catching and appealing picture or post then a couple of seconds are enough to turn the post into a click. So choose it wisely.
Use the text caption:
You can deliver a well-delivered and effective message by using the additional of texts on pictures but use them intelligently. Many times, puzzling messages may just blow up in a fury of excitement but may confuse your user and it results into not be understood by your audience.
Use the marker or paint tool to your advantage:
Give your Audience up to 24 hours to respond before engaging again:
Everyone doesn’t open Snapchat at work, especially when they don’t have any idea about what they are going to see. So give the time and they will respond as they find your post interesting.
Reply to Snapchats you receive from your followers:
Polished and filtered pictures as snaps belong to Facebook, Instagram, and Twitter:
Be fun and creative:
How people use Snapchat for Business?
As mentioned above, Snapchat is considered as one of the most popular social media networks among young generation. So it allows a huge opportunity to businessman, marketers, as specific brands and businesses that deals with young generation and its equal opportunity to all for marketing since It has is being used by from all age group.
You can send your customers a keyword, coupon, or discount code so that they can then utilize your services and save money while making purchases.
Competitions and Contests:
You can launch contests for the QuickSnap contest, best snaps or have a where the first person to respond with a snapback is entitled to win the prize.
Engagement and Community Building:
Depending on your fame, sending responsive snaps back to users who send ones to you can help them feel like they are being heard. It will give a huge advantage since you are giving attention to your follower.
In this digital era, you cannot rely on the conventional marketing tactics but you need to develop the marketing strategy for social media and Snapchat is also one of them you can read my previous blog How to use Social media for pour business here. If you it then please share this with your friends and colleagues.