How to use Instagram for Social media marketing?

Social Media is one of the most effective communication and advertising channels. But Cutting through the noise can be challenging, and often, marketers must use paid social. Marketing strategies to amplify their message in social platforms. Here you will get full idea about how to use Instagram for social media marketing…

What is Instagram?

Instagram is an online and mobile social network for the photo- and video-sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 60 seconds.

For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a products or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads.

Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms. Similar to Facebook ads, to run ads on Instagram, you'll need a Facebook Page for the brand or product you are promoting.

Which types of Ad you can post on Instagram?

Similar to what we have seen for Facebook, we can classify Instagram ad-options based on what the ads look like and what objectives they have. All Instagram ads will be placed in the user feed, both in the browser and the app version.

Instagram allows you to post different types of Ads like

1. Picture Ad: - This ad format is what launched the world of Instagram ads. You have the option to create sponsored posts featuring a product or service you offer. They also have the option to include calls to action button like Download, Shop now, Learn more etc. that leads to the appropriate page on the business’ website.
2. Multi-Photo Carousel Ads: - With Instagram’s carousel ads, advertisers can showcase multiple photos within a single ad as well as include a link to the brand’s website or web page. You can “tell a story” with a sequence of photos, or simply display the product you are advertising using different shots.
3. Picture and Interactive Navigation: - If you want to get next level with your Instagram ads, try the picture and interactive navigation ad. This ad incorporates a tool that allows viewers to build their own personal product without leaving Instagram!
4. 30 Second Video Ads: - In an attempt to develop a “cinematic feel”, Instagram has rolled out 30-second video ads. Prior to this recent launch, ads were limited to the basic Instagram video length of 15 seconds. These ads allow advertisers to move audiences through visual inspiration.

How to create Ad?

Instagram and Facebook use the same tool and process, via Facebook’s Ad Manager, to create and manage ads on both platforms. Click on “Create an Ad” and choose Instagram in the Placements section to start advertising on Instagram.

What objectives can I meet with my Instagram ad?

For self-service customers, Instagram offers a range of different objectives for which you can optimize your campaign. Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take. The campaign objectives you can choose from are:

● Brand awareness

● Reach

● Traffic (for clicks to your website or to the app store page of your app)

● App installs

● Engagement (with your posts)

● Video views

What targeting options does Instagram offer?

Instagram offers the same targeting options as Facebook. You can combine them to build a specific audience: Connections Target users who like your Facebook Page or Instagram account and their friends.

Location Wise: - Target users by country, state, city, zip code, or the area around your physical business.

Behaviours wise: - Target users based on what Instagram knows about user behaviors, such as the way they shop, the phone they use, or if they plan to buy a house or a car.

Interests wise: - Target users by interests, based on profile information, pages or content they engage with. You can choose from hundreds of categories like sports, movies, music, games, or shopping.

Demographics wise: - Target users by age, gender, education, and the languages they speak.

Custom Ad:-  Target existing customers based on data (e.g., emails, phone numbers) you provide. You can also create Lookalike Audiences, people who are similar to your existing customers.

I hope that you have got a fair idea about Instagram and how to post an ad and get profit from it. For similar blogs of social media, you can see our How to Use Social Media for Your Business.

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