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How to Grow Your Business and 10 Ways AI Can Help

Grow Your Business
Oct 23 2021
How to Grow Your Business

AI or Artificial Intelligence is taking over the world of business and its growth. Many start-ups and growing businesses are relying on AI to handle complex tasks and deliver error-free results. It is a matter of "When" your company adopts the AI. People have started considering AI as a better solution for their businesses.

Pam Didner is an author, B2B marketing consultant and leader. She recently shared her views about how AI affects businesses and their functions in the 2020 B2B Marketing Exchange. She also said about AI affecting B2B marketing and salespeople's daily lives and helping them simplify their work lives daily.

AI is taking small steps to make its presence known in the world. It affects both businesses and customers to reimagine their journey.

Pam Didner suggested a few ways AI is useful in business today during her session. Let us take a look at them, shall we?

Creating ideas

Unlike human beings who are limited in their imagination and resources to develop creative and engaging ideas, AI can create innovative and practical ideas because it studies and understands its users. It pays attention to customizing the recommendations to the users so they get a personalized customer experience.

Instead of making humans dumber, AI is making them smarter by adding value to their work. Humans can become efficient and sure about the quality of their work.

Today, tools like Frase, Ahrefs, word.ai, BuzzSumo, WordLift and Moz have been powerfully conveying that AI can help increase the creativity and efficiency of humans.

Creating powerful content

Creating compelling content requires a lot of human understanding of various concepts and experiences. AI can produce powerful content and work reports that engage the customers. AI learns from past data and statistics and creates content that captures more attention from the customers. Although AI cannot produce detailed and longer content yet, it can produce quality short content.

Didner also mentioned an AI Reporter that wrote a compelling article once an editor selects the narrative. In 2016, this AI Reporter wrote 850 articles that led to generating 500,000 views. So, this is a remarkable achievement for AI!

AI Digital and Social Media Marketing

AI has been significantly improving business functions, and there are a lot of benefits that AI brings to the business and existing technology. Because of AI, digital marketing and social media marketing have become simpler, efficient and more focused than ever before.

Businesses can now quickly share ideas, updates, offers, discounts, and any other informative content to the global audience. The statistics and insights provided by AI help in focusing the actual target audience and how many customers are interested in your post based on their engagements.

There are software and tools that are using AI technology to make digital and social media marketing better. The tools like Wordstream, Pattern89, LinkInfluencer, Sprout Social are some of the tools dominating the market.

Website Customizations

Unlike before, the market is more focused now. The customer wants to have a personalized experience every time he engages in any kind of transaction.

While running your website, you need to engage as many customers as you can. AI tools make it easy for everyone to find a personalized web experience.

Based on your engagement with the content, you are provided with a customized experience. If you are a student and you open a website for courses. Based on your previous searches and content engagement, you will be provided with customized content on the website. It ultimately increases the customer experience.

Personalized Email

AI helps engage customers via email by considering the priority and automatically schedules follow-up emails to ensure that all the customers are included.

Automatic AI email service helps focus on the positive customers by including them into the email list and personalizing emails. It leads to long term good relationships with the customers.

Emailtree.ai is one of the best examples of AI integration into an email for a better customer experience.

Paying attention to the critical inquiries

With the help of AI technology, businesses can know more about the leads based on their engagement and prioritize them. By paying attention to the inquiries based on their priorities, the company can enjoy focusing on more important work and research and development. It reduces the workload.

AI acts as a virtual business development executive and will judge the right business opportunity to see whether it leads to conversion or not. If the lead is positive, then AI will consider it worth the time.

Customer support and management

AI learns about the customers and provides customized solutions and engagement. There are numbers of aspects that AI considers while interacting with the customer. Didner says that one can incorporate all elements of AI into customers' relationships.

Various AI customer support providers like ZOHO, Zendesk, Netomi, etc., lead to happy customers with the correct suggestions, tips, and answers.

Personalized Wishes and Gifts

AI learns about the customers and provides customized solutions and engagement. There are numbers of aspects that AI considers while interacting with the customer. Didner says that one can incorporate all elements of AI into customers' relationships.

Various AI customer support providers like ZOHO, Zendesk, Netomi, etc., lead to happy customers with the correct suggestions, tips, and answers. Didner also said that there is an AI technology available that help in gathering the correct information and, based on that, suggests the best gift to the customers. Some tools do all the analysis and give the best suggestions, for example. Alyce combines AI and machine learning to bring out the best possible gift solutions.

Measuring Sentiments and Engagement

Based on customer engagement, the business can judge the strategy that works and discontinue the one that does not. When everything becomes focused, it is easier to increase productivity, save time, and maximize the efficiency of the resources employed.

The AI tools help measure the engagement that the salespeople have with the customers. It can help identify whether the salespeople can close the deal or not. It can help measure their overall performance and identify the cracks. A company called Outreach uses machine learning and uses the best way to manage tasks and use sales strategies.

Sales Forecast, Revenue Forecast and Prediction

Historic data play a critical role in predicting future sales and revenue. Forecasting helps to understand the trend of the market and where the company is going. If the forecast favours the company, then the company can make positive decisions and vice versa.

Sales Forecast helps in targeting future needs by looking at the present numbers. The company can know if it is on the right path to success or not. AI can help create a roadmap to tackle future uncertainty and making better favourable decisions.

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