Benefits of social media marketing

Social media marketing
Dec 20 2017
Social media marketing

There are many questions that naturally arise and that might include: "Can I achieve more benefits by investing more time in social media?", "Are marketers who've been using social media for years gaining even better results?", and "Is there a difference between B2B and B2C?"

The main two benefits of social media marketing are increasing exposure and increasing traffic. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the other main benefit, with 78% reporting optimistic results.

Most marketers are using social media to develop loyal followers and gain marketplace intelligence.

Benefits of Social Media Marketing

Improve your sales

It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time find great results. For instance, more than half of the businessman who uses social media for their marketing has accepted that it really helps to improve their business. And more than the 64% of businessman has accepted that their sale has increased and they were spending 6+ hours per week on social media marketing.

Increasing exposure

With as little as 8 hours per week, the huge majority of sellers indicated their social media efforts increased exposure for their businesses. Nearly all marketers (87%+) who've been employing social media marketing for 1 year or longer report it generates exposure for their businesses.

Grow your business partnerships

The more time you invest in social media, the more you advance your business partnerships. More than half of marketers who've invested at least 2 years in social media marketing report that they gained new partnerships.

Generate new leads

If you spend only 6+ hours per week then there are 69% chances of getting new leads from the social media. More than half of marketers with at least 1 year of social media experience were generating leads with social platforms.

Increase website traffic

A major 71%+ of participants found that traffic increased as little as 10 hours per week invested in social media marketing. And those who've used social media for 1 year or more reported substantially better results (76%+ reported benefits), compared with those with less experience

Provided marketplace insight

Of those with at least 1 year of experience, more than 61% marketers found that social platforms provide marketplace insight. Minimum 68% of those marketers who are spending at least 6 hours per week were more likely to gain marketplace insight.

It helps you to developed loyal followers/clients

67% found it useful for building a loyal fan base who invested time and makes a difference  Of those who have been using social media for at least 1 year,. Of those spending at least 6 hours per week, 71% found benefit, compared to 56% of those spending 5 hours or fewer per week. B2C marketers (72%) were much more likely to develop a loyal fan base through social media than B2B marketers (64%).

Increased thought leadership

More than half of marketers who have been using social media for 1 or more years have been able to increase thought leadership. Most marketers gained thought leadership with at least 6 hours per week invested. 64% B2B marketers were more likely to use social media to gain thought leadership than 54% B2C marketers.

I hope that you get to know about these benefits of Social media marketing. If you want to know more about it then you can read here: How to use social media to grow your business? And If you want to use Social media marketing then click here to get free Quotation about it.

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